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New logo design for world leading eye-tracking technology product.

Fovio


Client Seeing MachinesDate 2014Category Brand Identity
Product Image by D+I

Seeing Machines is a global leader in eye-tracking technologies in industries such as aerospace, automotive and transportation.

I created a new logo for Seeing Machine's first consumer product, Fovio.

My goal was to create a logo that projected Fovio as new and innovative, but also recognisably a tech-hardware brand. I researched the competitor landscape to get a better understanding of the brand positioning and explored various design directions. Various iterations of the logo were created but the final selection was a wordmark with strong character and proportions that reflected the product.
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