New logo design for world leading eye-tracking technology product.
Fovio
Client Seeing MachinesDate 2014Category Brand Identity
Product Image by D+I
Seeing Machines is a global leader in eye-tracking technologies in industries such as aerospace, automotive and transportation.
I created a new logo for Seeing Machine's first consumer product, Fovio.
My goal was to create a logo that projected Fovio as new and innovative, but also recognisably a tech-hardware brand. I researched the competitor landscape to get a better understanding of the brand positioning and explored various design directions. Various iterations of the logo were created but the final selection was a wordmark with strong character and proportions that reflected the product.
My goal was to create a logo that projected Fovio as new and innovative, but also recognisably a tech-hardware brand. I researched the competitor landscape to get a better understanding of the brand positioning and explored various design directions. Various iterations of the logo were created but the final selection was a wordmark with strong character and proportions that reflected the product.
