Logo design for successful campaign launch for Pepsi Max Crew's V8 Supercar.
Skin It To Win
Client Pepsi Max CrewDate 2013Category Brand Identity, Illustration
Skin It To Win was an online campaign launched for Pepsi Max Crew's inaugural year in V8 Supercars.
M&C Saatchi was the lead agency and Design Royale was brought on board to build the interactive website.
My main contribution to this campaign was creating the logo, which became the face of the campaign. I was also involved in designing graphic elements for the racecar editor and provided UI design support.
I helped create a website that was inspired by the racecar's graffiti decals, and that let viewers create there own racecar livery using a library of grafitti graphics and patterns. Users could then watch an animation of a car with their livery. The user's design was then entered into a competition, with the winner receiving the most votes online. The campaign was a huge success.
My main contribution to this campaign was creating the logo, which became the face of the campaign. I was also involved in designing graphic elements for the racecar editor and provided UI design support.
I helped create a website that was inspired by the racecar's graffiti decals, and that let viewers create there own racecar livery using a library of grafitti graphics and patterns. Users could then watch an animation of a car with their livery. The user's design was then entered into a competition, with the winner receiving the most votes online. The campaign was a huge success.
Some intial concepts of the logo.
