An online store that lets shoppers buy complete outfits by browsing the lookbook.

Tigerlily

Client TigerlilyDate 2012Category Website Design

Tigerlily is one of Australia's most successful women's fashion and swimwear labels based in Sydney.

The concept replied heavily on the vivid and emotive photography featured in their campaign lookbooks.

I created a concept for a website centred around the idea of shopping for a "look" (ie. a complete outfit) directly from the brand's lookbook.